GetResponse Launches the Revolutionary New Email Creator (05/19) | Email Marketing Advice
State-of-the-art email design and editing interface gives imagination free reign
Wilmington, DE (PRWEB) April 22, 2012
GetResponse, the leading email marketing provider, today announced a beta version of the new Email Creator, which lets email marketers design beautiful email newsletters using a drag-and-drop editor.
"With today's launch of the new GetResponse Email Creator, we are reinventing the email design process. the platform is revolutionary and unlike anything else in this industry. But what really matters is that marketers and designers now have freedom, flexibility and simplicity to unleash their creative potential," said Simon Grabowski, Implix CEO and Founder of GetResponse.
Predesigned templates with full editing capabilities
The New Email Creator features great-looking predesigned email templates that are easy to customize and personalize to reflect the marketer's message and ideas. the revolutionary creative possibilities include multiple base layouts of template frameworks (from one- to four-column variations) for unique creative visions, and a drag-and-drop editor that allows quick addition of buttons, text blocks, images and customized elements.
Design import functions
The New Email Creator makes it easy to add custom design work via import from zip file, capture from URL link, or copy-and-paste HTML-coded design.
"Marketers nowadays need to react quickly to changing conditions. But sometimes they are slowed down while waiting for designers or webmasters to send great-looking newsletters," said Simon Grabowski. "The New Email Creator lets the email marketer design a great-looking email in just a few minutes - without design skills or IT help."
Time Travel ensures worldwide delivery at exact local time
GetResponse Email Creator features a Time Travel feature that enables marketers to schedule and deliver emails at the same local time all over the world. Those who market their products internationally can improve the results of their email marketing campaigns by optimizing the time of delivery.
"Email marketers know that email open rates vary depending on time of the day. this poses a challenge for international marketers with customers all across the world. For example, an email with highest open rate in the morning may arrive at 7:00 AM in Los Angeles, 10:00 AM in New York, at 3:00 PM in London, and at midnight in Sydney. it is possible that the open rate in UK and Australia will be inferior in comparison to US open rate, due to the time difference," said Simon Grabowski. "GetResponse Time Travel feature changes this, and empowers the market to deliver their morning email - for example - at exactly 8:00 AM sharp, no matter whether the recipient is in London, Sydney or Los Angeles."
The new Email Creator is available now in beta version for all GetResponse users. To sign up for a GetResponse Free Trial Account, please visit: getresponse.com/create_free_account_trial.html
To learn more about the New Email Creator, please go to: getresponse.com/features/email-creator.html
GetResponse Quick Facts
GetResponse is a leading email marketing platform and the flagship brand of Implix. Perfect for small businesses and enterprise marketing departments, GetResponse is the world's easiest email marketing platform, designed to increase email marketing ROI faster than any other medium. with over 12 years of continuous growth, GetResponse now serves more than 220,000 users from 183 countries, delivering 10 billion permission-based emails per year with 99.3% email deliverability. Clients include: GlaxoSmithKline, Intercontinental, University of Arkansas, Vemma, Carrefour and 220,000+ of small businesses.
For more information, please visit getresponse.com
For the original version on PRWeb visit: prweb.com/releases/prweb2012/4/prweb9424579.htm
25 Link-Building Tips to Drive Traffic to Your Website (05/12) | Link Building Advice
You may have an amazing website, but not many people will see it if other sites aren't linking to it.
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Relevant inbound links from authoritative, trusted and/or quality websites are every search marketer's dream. (An inbound link, also called a backlink, is a link from an external site that points to content on your site.) Google, which owns about 66 percent of the search engine market according to comScore, sees such links as votes of confidence for your content. Because Google wants to serve users the most relevant, freshest, trustworthy results, inbound links from trusted sites to yours can go a long way toward pushing your content up in search result rankings.
Of course, obtaining those inbound links takes considerable time, effort and resources. There are also a lot of myths and misunderstandings related to link building. For example, some believe Google will penalize you for getting too many links too quickly (not necessarily) or that reciprocal links are a surefire way to boost your rankings (it depends).
To help your site develop a quality inbound link profile, we've collected 25 top link-building strategies and tips from three experts:
Eric Ward, a link-building strategist since 1994 and author of LinkMoses, an email newsletter ($8 monthly).
Debra Mastaler, president of Alliance-Link, which provides custom link building training.
Scott Fasser, director of customer experience for Optify, developer of SaaS-based inbound marketing software.
1. Put someone in charge.
Because link building is time-consuming and resource intensive, someone needs to be responsible for driving the effort, Fasser says. "You need someone focused on actively managing the program, promoting the right content and always looking for new opportunities."
2. Set up a process for monitoring and measuring progress.
From the beginning, have a method in place--usually accomplished via SaaS tools--to monitor and measure your link-building efforts on a regular basis. "If you don't have that process set up, when someone asks how effective your link-building campaign is, you won't have a good answer," Fasser says. "And if you don't have a good answer, you're not likely to get the time and resources you need to continue the link building."
3. Don't outsource your entire link-building campaign.
"You can't outsource 100 percent of your link building or website promotion to a third-party and expect to get the same results you'd get if you had someone doing it in-house. you need someone in-house who really knows your industry," Ward says, since that will give link campaign strategies both context and focus.
Every site, Ward adds, "was designed with a specific and potentially unique audience in mind, specific objectives for that audience and specific subject matter. Doesn't it make sense that every site is going to require a specific approach to link building and content publicity? you can't cookie-cutter the process."
4. begin by examining the links on your own site.
Unlike most inbound links, the links on your site are entirely within your control. take a close look at how you're linking to your own content on your site. are you using keyword-rich anchor text to point to relevant content elsewhere on the site? (Anchor text is a hyperlinked phrase, such as click here, that links to content that typically exists on another web page.) if anchor text is not keyword-rich, revise it, Fasser says. This can help the content that's being linked to with anchor text get a boost in search engine relevancy.
5. create a baseline of existing inbound links.
Use a tool such as SEOMoz's Open Site Explorer to see which sites are currently linking to yours as well as the anchor text used in those inbound links, Fasser advises. This provides a snapshot of your complete inbound link profile, which is useful for tracking progress.
Open Site Explorer can help you improve your link-building strategy by providing a quick look at your inbound links--and the ones your competitors have.
Open Site Explorer data can be exported in CSV format. The basic tool is free. Additional features are included in subscription plans that start at $99 monthly.
6. Study your competitors' links.
You can also use tools such as Open Site Explorer to investigate the links your competitors have, Fasser says. This can provide ideas for directories and other sites to pursue.
7. Go after links your competitors don't have.
It's not enough to simply find out which links your competitors are getting and go after them. At best, that will simply put you on an equal footing with them. you should also pursue inbound links your competitors dont have, Ward says.
8. Focus on link quality, not quantity.
Relevant links from a few high-quality, trusted, authoritative sites are worth more in SEO terms than a ton of links from low-quality sites, Mastaler says.
9. Develop a list of top-priority keywords and use them in your online content.
Determine which keywords have the most search volume, are the least competitive and have the highest relevancy to your business and its products or services, Fasser advises. Use those keywords in your blog posts, white papers, press releases and other online content. "When you get links from other sites to your content, you'll be more likely to get good-quality anchor text links using your important keywords," he explains.
Viral Social Media Campaigns (05/12) | Social Media Advice
I you are a savvy businessman or a marketer who have been into social scene, you might heard about some arguments saying that Social Media is different with Viral Media. But the fact that both are powerful tools in marketing, why not call it Viral Social Media?
Viral Marketing is described as a technique in which you aim to quickly create a buzz that spreads like a wild fire in just short amount of time. Social media on the other hand, aims to build engagement opportunities with fans. well that is quite a find, what could be more innovative marketing strategy than combining those two platforms into one. Let's call it Viral Social Media Marketing. That's double-the-power and twice the fun.
We all know that It's not a business secret that viral marketing can bring your business to new heights, and if you're lucky you may even have enjoyed it yourself. Creating something truly unique will let people spread it willingly across the web for you.
Viral Social Media can be so promising if you are willing to invest your time and effort for it. well one thing that you would benefit about it is that it is cheap, people love them and if you put up a successful one, it will surely bring buzz to the social media about your business. With that, you can now apply your marketing strategies to make your connection with your target market.
With that being said, here are some examples of Social Campaigns that really became viral and created a scene in internet marketing:
Paranormal Activity Campaign
Paranormal Activity is a low budgeted horror film. Paramount pictures has commenced a viral campaign that calls for movie lovers to raise 1 million votes to be able to have a worldwide screening. the campaign really made a buzz and really made movie goers curious about the movie. as a result, it became a trending topic on Twitter and sales have gone up to an estimated $5000000 in 100 theaters.
Beat Cancer Campaign
This social campaign run by a marketing agency also made a buzz in the social clouds. Sponsoring companies pays for every mentions about beat cancer on social platforms. It made a really viral result by having over 200000 mentions on social nets like Twitter, Facebook and blogs which has sent it to Guinness World Records for being the most viral network messages within 24 hours. Everyone became a winner. the top 4 organizations receives funds while the sponsors have increased their online reputation.
What's so good about the trend in internet marketing is that there so many ways to innovate, because these platforms, whether social media or viral media are still new. There is so many room for innovations and improvements.
Bulk Email Marketing Is The Easy Way To Get Clients (05/7) | Email Marketing Advice
Without bulk email marketing, no online marketing program is complete. Even more important, no Internet marketing program can hope to be effective without any bulk email marketing program.
Despite all the problems caused by SPAM and even when it is clear that it has become harder than ever to effectively use email for marketing, bulk email marketing remains king and one of the most effective tools in any online marketer's arsenal.
The reason is simple. the World Wide Web is a colossal jungle - and increasingly so - where it is easy to disappear and never get noticed. Only email, and more so bulk email marketing, can help a small entrepreneur attract some attention and have a fighting chance of being a success.
Your online writing business is no exception to this rule and the single main reason why you do not have any clients yet is simply because you have not yet been able to attract enough attention. And most probably you have never used bulk email marketing.
Bulk Email Marketing Only Works With Opt-in Lists
The reason why most folks ignore bulk email marketing is simply because the moment you mention it, most people think of SPAM. SPAM or mass unsolicited email is illegal, but bulk email marketing is perfectly legal. the difference is that in legal bulk email marketing; only opt-in email lists are used. In short this means that the people receiving your email have all opted to do so.
Does Anybody Read Bulk Email Marketing?
Which brings us to the next question. Why would somebody opt to receive email that everybody else does not want? actually the only way this can happen is if the stuff being emailed is highly targeted and of great interest to the receiver. This happens when the opt-in email list is compiled from people who have already shown a deep enough interest in the subject to visit a certain web site. People are basically interested in things for selfish reasons which as a good marker you will have to identify and address, if you hope to meet your objectives.
In our case here it is rather easy and straightforward to identify what it is that our potential market wants. as an online writer, you are providing quality content, which is critical in helping anybody make money online. so the way to attract traffic to your articles, blogs or web sites is to talk about how your client can make more money by using your content. It's really as simple as that. Once you start generating this kind of traffic, all you need to do is find a way to harvest emails from folks who would like to be regularly updated on this subject. if you stay focused on your subject and your prospect's motivation and provide interesting and genuinely useful information, your emails will be read eagerly and enthusiastically. This is the only way to make bulk email marketing effective for your online writing business.
Bulk Email Marketing will Attract Repeat Visits And Business
Using bulk email marketing to attract attention to your articles on online writing is the most effective way to turn prospects into clients. Let's face it; it is highly unlikely that somebody visiting your site for the first time will give you business. it happens but it is rare. What is more likely to happen is that a regular visitor gets more and more familiar with your blog or site and on the seventh visit or so, decides to try you out.
Bulk email marketing is the most effective way of ensuring those valuable repeat visits.
7 New Ways to Think About SEO & Converged Media Metrics (04/29) | SEO Advice
The costs related to a specific actions and final acquisition has always been, and always will be, the ultimate metric and goal for any marketer. However, how we get to that final acquisition metric and how we optimize our search engine optimization (SEO) and social media efforts has changed significantly.
As we adapt to the convergence of SEO, social, content, and digital media channels there has never been a better time to think about new ways to measure paths to acquisition and utilize the vast amounts of technology, analytical tools and platforms that help us measure the value of media that is "earned from consumers."
What follows are some insights and straightforward tips from my recent visit to SES New York and some food for thought as to new ways to look at measuring, not just SEO, but converged, earned, and business related metrics.
1. Match value to Traditional SEO Metrics
While ensuring that you measure traffic from the search engines – how many pages receive visits from these search engines, and how many keywords are sending traffic to site – also try to match value to these metrics.
For example, what is the size of the actual SEO opportunity and how much traffic and conversion comes from specific landing pages? How many keywords are under management and what is the specific value, cost and return, of specific keywords?
2. Distinguish between Reactive vs. Proactive Metrics
Sometimes it's too easy to get caught in a battle or debate with client about metrics. we all know this happens far too much, right? the reality as to why this happens it due to that fact that people often report binary metrics based on reaction to:
- A loss of rankings.
- Reduction in traffic levels.
- Reductions in actions.
- Loss of business, lower conversions, and so forth.
Now these are all essential metrics to the success of any online campaign. However, simply reporting these metrics can put you in a constant cycle of debate.
Looking and reporting proactive metrics actual helps you in this case by providing the clients with something new and also putting any reactive metrics into perspective. Such metrics to focus on are:
- Rankings in relation to competition.
- Rankings in relation to content and news and external/industry statistics.
- Influencer based metrics and future value.
- Social value and engagement.
- Attribution based metrics (more on this later).
- Action based metrics that over time influence rankings.
You can do this by utilizing a combination of:
- Advanced analytics (Google and Bing Webmaster Tools and analytics).
- SEO tools (Majestic, Moz, Screaming Frog).
- Enterprise SEO and social media technologies (later in this post).
3. Place a value & Forecast SEO Metrics – Think Beyond just Ranking Position
SEO is finally becoming more measurable, and by tracking the whole picture and integrating with site analytics measuring ROI has become a whole lot easier. Quantifying the value of an SEO (just like you would with PPC) project prior to its start allows clients to invest more based on these forecasts.
Always remember the following:
- Rankings mean nothing unless you put a value to them.
- To place a value on SEO use organic traffic data and PPC keyword data to project spend – just like you would PPC.
- Make sure you use this data to benchmark where you or your client are is in relation to the competition.
Image credit: BrightEdge
Being able to see where you're winning and losing becomes a whole new SEO metric in itself
4. Embrace Social Media Metrics & Objectives
Eighty-four percent of companies surveyed in a recent Facebook survey believe that social signals will be more important to SEO in 2012. the convergence of SEO and social media tactics has meant that social media metrics are becoming just as important as traditional SEO metrics.
It is now vital to measure "beyond the Like" and understand the true value of social media interactions.
As BrightEdge CEO, Jim Yu, mentioned in his panel presentation, the increased importance of social signals (e.g., Google Search Plus Your World) means it is now essential to look at how, when, and why social signals (tweets, likes, +1’s, and Pins) influence rankings and position. Creating a Google+ page, adding social plugins (maximize engagement), interlinking deep pages with social media properties, and SEO’ing your social pages are all vital steps in optimizing for the social web and graph.
Lee Odden, Author & CEO of TopRank, makes a great point on matching KPI’s to business values.
"One important distinction to make with measuring the integrated SEO and social media efforts is the difference between KPIs and business outcomes," Odden said. "I talk about this in Optimize where KPIs are defined as the behaviors that often lead to revenue oriented outcomes. KPIS like links, rankings and search traffic as well as likes, fans, friends, followers, network size, rate of growth and such are all useful measures of progress that can lead to business outcomes."
Odden also makes an interesting point on the differences between sales and social impact.
“Obviously sales and new customers are the most often sought after outcomes but so are the social impact on increased orders, order volume and frequency,” Odden said.
Image credit: Econsultancy
"Whatever brands can do facilitate productive connections between prospects or consumers and useful brand content, the more meaningful the engagement," Odden said. "And in my experience, an engaged community is more likely to be a profitable community."
5. Utilize the right Tools & Technologies That get you the right Metrics
From measuring site stats, links, value, and social media influence the development many tools and technology platforms are allowing us to segment different types of metrics and build insights and value from a numerous of different sources.
Utilizing these types of seo and social media technologies – see this article on 45 SEO and Social Media Tools for examples – helps you collaborate much more closely with clients and agencies and…
6. Report the right Metrics to the right Person
Metrics are pretty useless you are reporting the right metrics to the relevant people, in the relevant format and at the relevant time. there is no set formula as to how you report metrics to an agency or a client as every company has a different organization structure, political structure, and level of knowledge.
Beyond marketing and sales objectives, search and social media marketing programs can affect increases in media coverage, attracting new employees and serving as a facilitator for better online customer service. That means more than links and likes.
For Odden, this means "performance based measurements in alignment with objectives like monitoring social conversations for customer service opportunities and overlaying those trends on social / search referrals to company knowledgebase and FAQ content. Is social engagement and optimized customer service content attracting more visits to FAQ and knowledge-base pages for example? what impact does such optimized content have on brand sentiment within social channels over time?”
Depending upon your objective you can start to build and utilize dashboards and widgets to begin to segment how and to whom you report certain metrics through an organizational structure. once you have done this you can gain ‘buy-in’ from individuals in specific roles whilst then collaborating and sharing metrics easily across various business functions.
The end result is a client that fully understands the metrics relevant to them and their role.
Ciaran Norris, director of Emerging Media, Mindshare Global, makes a great point to help keep us in check.
“What’s changed in the market is that clients and agencies were use to the simple, precise nature of search (CPC etc) but have now had to adapt to the sometimes less definitive world of social,” Norris said. “there should be different metrics used to measure the effects of different platforms. the ultimate metric should be sales”.
7. Attribute Credit and Admit That You’re a Marketer
Someone once said “It’s not SEO, it’s Marketing”. the scope of SEO has changed dramatically over recent months due to its convergence with social and content-based media.
It's only natural (pardon the pun) that now we have more effective ways of measuring success that we should think like a holistic marketer. SEO has long had an issue with its PPC peer about attribution and credit. Advancements in analytics, tools, and technology highlighted above now pave way for SEO to monetize its value while also showing how its assists in the conversion process.
Kevin Gibbons wrote a great post showing how you can treat SEO forecasting like PPC and help to attribute accordingly.
Yes, there are always going to be challenges to this such as local search (Panda) and softer metrics that muddy the waters and are hard to measure (brand metrics) but the development and rise of API’s can help you work your way to building metrics to get you nearer your goals and show how you add value in the conversion chain.
Conclusion
As we move to a converged media world we are now presented with a number of ways to attract new connections between brand and consumer. this is turn creates a number of different ways to measure interactions and value by looking at metrics in a new light.
Utilizing the right technology and reporting the relevant metric from the relevant channel to the relevant person at the relevant time is the best way to show value and get the increase in spend that you deserve.
"The only metrics that really matter are sales (or the equivalent) and the cost of driving those," Norris said. "Anything else is just dressing."
Well, what we have today is a whole new way of dressing, measuring and tracking how SEO and it’s converged media partners can become more accountable in that sales process.
SES Toronto 2012 is June 11-13. Register before may 11 and save up to $300!
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