Publicis Creates “Special” Campaign for New McVitie’s Quirks
LONDON, January 27, 2012 -- /PRNewswire/ --
Agency teams with world famous illustrator Paul Davis for TV commercial
Publicis London has created a quirky and stylish illustrated ad to launch McVitie's Quirks, which show how these tasty biscuits are "special on the inside". it launches on TV from February.
The agency teamed with legendary artist and illustrator Paul Davis to make the ad.
The 30" TV and cinema spot tells the story of an ordinary looking biscuit who is scoffed at and shunned by the fancy-looking cakes, pastries and treats and who longs to show them how special he is. in a twist of fate, he does - when broken in two the viewer sees how he isn't an ordinary biscuit after all, but a deliciously crunchy biscuit hiding a smooth chocolately centre. The ad ends with the line "Special on the inside".
The advert is shot so that everything, bar the McVitie's Quirks biscuit, is illustrated. The biscuit is "dropped" on the page with the story illustrated in such a way to suggest movement, bringing the biscuit to life when in fact it is sitting flat on a piece of paper. it will also air on cinema screens.
Sarah Heynen, Marketing Director - Sweet Biscuits, said: "We're delighted that Publicis has developed an idea that does justice to our 'special' new biscuit. The ad embodies the unique spirit and personality of a Quirk down to the ground."
He has been featured in numerous publications such as Creative Review, Eye, Print, The Independent and Dazed&Confused. among the books he has published are Blame everyone Else, Think4: The Thinking of Paul Davis and Them and Us, a satirical look at what the British and Americans think of each other. in 2002 and 2003 he won the title best Illustrator Working Today from readers of Creative Review, as well as Cartoonist of the Year.
Creative Agency: Publicis London
Executive Creative Director: Adam Kean
Creative Directors: Noel Sharman/Steve Glenn
Art Director: Kevin Colquhoun, Gregor Findlay
Copywriter: Gregor Findlay, Kevin Colquhoun
Account Team: Phil Edmonds/Troy Parsonson/Holly Whiteley
Agency Producers: Verity Saunders/Colin Hickson
Illustrator: Paul Davis
Production Company: 7 Minute Rose
Director: Dom del Torto
Contact: Catherine TurnerPublicis CommunicationsTel: +44(0)207-830-3476Mobile: +44(0)7971-861082
SOURCE Publicis London
[youtube http://www.youtube.com/watch?v=A3RHKW9Tagg&hl=en&fs=1&rel=0]
There’s more to science than ridiculing fools (11/20) | Link Building Advice
David PerksThe science-led campaign against TV psychic Sally Morgan has the whiff of a modern-day witch hunt.
The undead have acquired a near-ubiquitous presence on cinema screens and video consoles. Zombie movies are now so prevalent that Winchester University recently held a Zombosium conference and will soon be starting a Zombie Studies course. On Halloween, I did think that rational adults would have just ignored the morbid curiosity young people have with ghosts and vampires and perhaps concentrate on real life. I was wrong.
Instead, there seems to be a crusade against those who purport to communicate with the undead and spirits. For instance, Simon Singh, author of Fermat’s Last Theorem and other books aimed at engaging the reader with science, challenged Sally Morgan, renowned psychic and performer of feats of supernatural communication, to a scientific test. Singh’s challenge to Morgan was to link seven out of 10 pictures of dead women with their names. She refused and an exchange of legal letters ensued. Morgan’s lawyers threatened to sue Singh for libel. he published the contents of the letters on his blog and went ahead with the event, which was hosted by the Mersey Skeptics on Halloween night. Unsurprisingly, Morgan did not show up. Singh has said he wants to make this an annual event.
From Singh’s point of view, Morgan’s threat to resort to libel action to protect her from being debunked in public is just proof of her fake status and justification of his crusade to uncover quackery wherever he chooses to look. now, it is true that using libel to silence your critics is a cheap trick that the English legal system affords those with money over those without. Free speech should be an inalienable right. that means individuals should be free to debunk charlatans. But it also means you should be free to put forward bizarre and unfounded ideas if you so choose. it should be for the court of public opinion to decide which case stands up to scrutiny.
The almost absurd pursuit of Morgan reminds me of the famous Monty Python sketch. How can you tell a witch? If they float they are made of wood and must be a witch. so burn them. But why look for witches in the first place? Morgan and her ilk abound in society and have done so since before science made its mark. What are we frightened of? and why are seemingly serious scientists spending so much time exposing charlatans?
Writing on his Telegraph blog, Tom Chivers argued that people like Morgan are either ‘confused’ or ‘they’re cynically taking advantage of other people’s pain and vulnerability’. But ordinary people are being portrayed in this battle as nothing more than victims, while science writers are presented as heroic crusaders. In other words, we schmucks need protecting from the irrational by scientists like Singh who expose the dangerous ideas that pervade our society.
Ben Goldacre, through his ‘bad Science’ blog, Guardian column and book, offers another version of this approach. he has focused on exposing the shoddy use of science to support erroneous claims made by various antagonists. this has become popular with the liberal intelligentsia, but it leaves me wondering whether what Goldacre is really connecting with is not so much a desire to understand and promote science but rather the idea that there are smart, educated people – Us – who are clever enough to see through the ‘bad science’ served up to delude less able people – Them. Most people, it seems, are just not clever enough to understand science and get taken in.
Singh and Goldacre aren’t alone; the ‘war against bad science’ is now official policy. When John Beddington, the UK government’s chief scientific adviser, proclaimed that we need to be ‘grossly intolerant of pseudo-science, the building up of what purports to be science by the cherry-picking of the facts and the failure to use scientific evidence and the failure to use scientific method’, he was formalising a new relationship between science and the public. Scientists now have a duty to expose ‘bad science’ wherever it exists and attack it. But this confirms that science can no longer convince the public of its worth by engaging in a dialogue about how we can best use science for progress. Instead, scientists have given up on the public and are now seeking to give themselves credibility in public policy debates by seeking out pantomime enemies of reason. this is very dangerous ground upon which to tread.
The enthusiasm with which Goldacre, Singh and others are launching into soft targets belies an intolerance of other opinions that is easily translated into far more important battles. For example, what about the notion of sceptics within the scientific community who question the orthodoxy of public policy on climate change? already, Singh has tried to take on alternative-medicine practitioners. he risks wasting the residual trust people have in science on stalking bogeymen that just don’t matter. the future of science has to be tied to the future of society. What we need is a positive vision for both or we will see scientists like Singh offer nothing but cold comfort in an uncertain age.
David Perks is head of physics at Graveney School, London and has just launched a campaign for a new Free School called the East London Science School, which aims to open in September 2013. he is the co-author of What is Science Education For?. (Buy this book from Amazon(UK).)
[youtube http://www.youtube.com/watch?v=yk8fB4CRse4&hl=en&fs=1&rel=0]

