500 Startups Alum LaunchBit Launches Its Email Ad Network (02/15) | Email Marketing Advice
Advertising in email newsletters is an old idea, but the founders of LaunchBit, a startup that’s leaving closed beta testing today, say things haven’t changed since the ’90s.
The biggest problem? when you advertise in newsletters, you blindly send the same ad to everyone on the list.
“There’s no targeting or tailoring to specific individuals and little-to-no analytics to track how the campaign did,” says co-founder Elizabeth Yin. “This also means that advertisers would often have to pay a lot of money for a single large list before knowing it worked. so, if you wanted to test lots of newsletters, you’d have to spend tens of thousands of dollars before you had a chance to think about iterating copy and improve the campaign. Most companies don’t have this kind of budget just to test.”
Yin used to be a marketing manager at Google, and she says the LaunchBit experience is similar to Google AdWords. you create your ads, identify the demographics of the audience that you want to reach, and choose the cost-per-click (CPC) price that you’re willing to pay. Then, Yin says, “Your ad wins a certain number of impressions in multiple newsletters, ensuring that you reach your target demographic and allowing you to get your campaign in multiple newsletters with a ‘normal-sized ad budget.’” Publishers meanwhile, get to see the ad and the CPC bid and reject the ones they don’t like.
She also says LaunchBit is focused on “value and aesthetics,” giving advertisers analytics to understand the effectiveness of their ads and only accepting high-quality publishers and advertisers.
LaunchBit is a graduate of the 500 Startups incubator program. The ad network has been in private beta testing and has limited its ads to the software industry. The early results are promising, Yin says — ads in the best newsletters consistently see clickthrough rates between 1 and 10 percent, and that one campaign saw CTRs as high as 18 percent.
In addition to leaving the closed beta, LaunchBit is also announcing that it will now running campaigns in any industry, and it’s also integrating with email newsletter service MailChimp.
33Across and Tynt Team Up to Extend Social Graph Insights (01/27) | SEO Advice
Social graph plotter 33Across has acquired Tynt Multimedia, which provides publisher tools that analyze user intent and interest data for more than 500,000 websites. Terms were not disclosed.
The two companies are complementary, says 33Across CEO Eric Wheeler. Tynt helps publishers understand how users share their content, while 33Across helps advertisers identify prospects by analyzing consumers' social connections.
"What Tynt built and what we have is so synergistic, we realized that we can expand our growth from just servicing premium brand advertisers to also serving premium publishing brands. It's a natural business extension for us," says 33Across CEO Eric Wheeler.
33Across builds customized social networks of consumers who are connected to a marketer's most valuable customers and prospects. It also lets them learn about the social characteristics of customers via its SocialDNA platform. The company says that, on average, it can connect a brand with an audience that is more than 20 times that of its existing brand loyalists. It maintains its own ad sales team and ad delivery system.
Says Wheeler, "We see people who are purchasing or are brand-favorable, and overlay our technology to identify people we know that are connected to that person and share their interest, in order to build a larger pool of people. we can then predict their behavior, and target and deliver ads to them."
In a report analyzing performance for 250 campaigns in Q3 and Q4 2011, 33Across claims 302 percent lift in brand engagement for consumer packaged goods advertisers; an 8.2 times increase in bookings for the travel sector; and over 350 percent incremental ROI for the consumer electronics vertical.
Tynt provides services that let publishers understand what content visitors cut and paste. The most obvious to users is Tynt SEO. When someone pastes content from a website into an email, blog or site, Tynt automatically adds a "read more" URL link back to the content on the originating site.
Says David Mandelbrot, formerly CEO of Tynt, "Publishers could see ways users were interacting with their content and, which content on the page users were copying. It gives publishers an idea of what specific content is important to that user."
"One fascinating piece of information is that more sharing is currently happening through email than through Facebook and Twitter. Publishers use that information to ensure that that email sharing results in more traffic for the publisher," Mandelbrot says.
In addition, Tynt Keywords identifies the words and phrases that users copy and paste into the browser search bar, helping publishers identify content gaps. It identifies words that are cut and pasted most often, and it analyzes links shared via social media. Tynt clients include Smithsonian.com, Seventeen and Sports Illustrated.
Tynt will operate as a unit of 33Across, and Mandelbrot will lead the unit as general manager of publisher solutions.
The companies say that by banding together, they can serve publishers fighting for the 17 percent of display ad revenue not hovered up by the Big five publishers. Tynt's 500,000 publishers will be able to use the 33Across Brand Graph to gain insight into social activity, interests, and loyalty around their brands.
While the industry has been geeking out on the potential of the social graph to provide consumer insight and better ad targeting since Google and partners introduced the OpenSocial concept in 2007, it hasn't gained much traction.
Even Facebook, which is, in essence, a single, immense social graph, has denied it has plans to launch an internal ad network based on users' connections and its Open Graph initiative that lets people like pages and third-party websites.
Last week, Google retired its Social Graph API, which was based on OpenSocial, saying it hadn't achieved the hoped-for level of adoption. The API made information about the public connections between people on the web available for developers.
At the same time, Google made moves to integrate its Google+ social graph into most of its properties.
Wheeler says that his company's performance stats prove that targeting people's connections works. he also points to the combined reach of the two companies: 1.25 billion users, versus Google's 1 billion and Facebook's 800 million users. he says, "We are enabling the capability that, at a high level, is what Facebook is offering, and what Twitter and LinkedIn may at some point offer: the ability to understand real-time data, interest and social connections around a brand and make it actionable. if you're Cheerios, you can find people who are saying, 'I'm eating Cheerios.'"
[youtube http://www.youtube.com/watch?v=7DTxiqngGek&hl=en&fs=1&rel=0]
Stop SOPA + New AdWords Capability Reflects Important 2012 SEO Strategy (01/19) | SEO Advice
A word before we begin: please take a minute to protest the SOPA and PIPA bills, which aim to censor the internet. Tell your congressperson that you will not be censored before they vote on January 24th, and stand up for the rights of internet users everywhere. Join the noise on twitter by hashtagging your comments with #stopSOPA. Get your voice heard and, as Google says, “End Piracy, not Liberty.” also, take action here.
Now, to get back down to business…
And what might that strategy be, you ask? Mobile optimization, I answer. and new changes to AdWords mobile targeting allow you to target a more expansive audience than ever before. If you use Adwords already, you’ll notice new options are available in your Campaign Settings.
With past surveys claiming that by 2015, over 4 billion dollars will be spent on mobile advertising, many SEOs have entered 2012 with the goal of increasing and improving their mobile strategies. while focusing on local and mobile optimization is important, it is definitely advisable for many businesses to invest in mobile advertising. Google’s AdWords just made that process a whole lot more effective, methinks.
It’s been the case for awhile that when you run an AdWords campaign, you can specifically target mobile devices. Already, advertisers could run mobile campaigns (separate from desktop ones), target tablets, and target specific cell phone service providers and operating platforms. Now, Google announced yesterday, advertisers can target WiFi surfers, as well as specific cell phone operating systems, broken up more granularly.
If you want to target your ad to mobile device users that are connected to higher-speed connections like WiFi, you now can. Google explains, “If you’re currently targeting users on specific mobile carriers, you can now target users on WiFi connections too, and expand your reach. this is also useful if your campaign or landing page has high bandwidth content, like videos that you’d like mobile users to access.” So, since so many people have and utilize the WiFi on their smartphones, you can target all cell phone carriers and their WiFi users, and reach a great deal more people with even more engaging content that you maybe would not have been able to use before the WiFi targeting.
Further, if you want to advertise to IPhones, you can target iOS. you could do that before. but now, you can advertise to people with different versions of iOS. So, if you are already targeting AT&T users, why not take it a step further and target IPhone users with iOS version 4.0 or higher, if you feel they would most relate to what you are advertising?
The more granular the targeting, the better. Targeting mobile users as much as possible is important, and will become even more so as technology advances and mobile SEO becomes even more significant to the advertising and marketing worlds.
In a time when many people use their cell phones to find out what’s going on around them and to search for particular services they can find while on the go, the mobile audience is ever-growing. this audience makes up a large portion of many businesses’ potential customer bases, and an easy way to reach them is through mobile advertising.
(1.) First and foremost, make sure you have a mobile version of your website. this version should be simpler than your desktop version, and include a call-to-action and all pertinent information. For instance, if you own a restaurant, your mobile website should likely only include a link to your menu, your phone number and address. Maybe throw in links to your social media accounts if you are active. Remember, people will be on the go when checking you out on their mobile phones, and are more likely to stay on your site if it is simple, straight-forward and gives them exactly what they’re looking for.(2.) second, obviously it would be helpful to run a targeted mobile ad campaign if you can. If the money just isn’t in the budget right now, use these following SEO tip until it is.(3.) Third,optimize your mobile site for localized keywords. If you are a restaurant in Atlanta, try optimizing for “restaurants in Inman Park,” etc. this way, you’ll get more targeted traffic, and you’ll get the attention of those ready to utilize your services rather than just browse. Remember, the point of optimization is to bring in more leads and traffic – not just to gain high-rankings!
More Information
Want to learn more about mobile SEO? about AdWords? need help understanding what optimization is all about? Check back with our blog for regular updates about what’s going on in the interactive marketing world, as well as for free SEO and social media tips. If you have questions that are more specifically related to your business, give us a call to speak with an expert today at 770-481-1766.
Related Information:
“Search plus Your World:” Google plus Now a Bigger part of Search
6 SEO Tips for the New Year
Google Ushers in New Year with plus Changes
12 Things We Lived, Learned and Learned to Live With in SEO this Year
PubCon 2011: Is SEO Dead (Again)???
Mobile Optimization Importance Proven Again
Search Engine Optimization Tips
Pew Survey Underscores Importance of Location-Based Mobile Services
Read more posts on Everspark Interactive »
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Email design for mobile devices (01/4) | Email Marketing Advice
Every morning, I get the French press ready and hop on my iPhone to check the barrage of emails I received through the night. More and more of us are doing this (maybe not the French press, but I highly recommend it); we check email on our phones even before we eat breakfast or open our computers. In fact, Litmus says that almost 10% of total email opens come from mobile devices.
When you’re building your emails, you may be considering the mail programs in which your audience is reading them (Outlook, Gmail, Mac Mail, etc), but it’s an equally good idea to plan for your emails to be read on a mobile device. Inboxes can be tricky, and making your email look good in all locations will take a little time and dedication.
Building an email for mobile readers isn’t difficult, though, and it may even mean making your job easier — the best emails utilize fundamental design ideas. Let’s talk about what you can do to ensure your mobile readers have the same reading experience as your desktop readers.
Simplify your content. Mobile screen real estate is valuable; keep your design clean and simple. Evaluate your content and remove some of the less-useful information. Think about if that sidebar of upcoming events or staff photos could be removed and used in another email. If you’ve got a lengthy description around your product, let images and/or links to your website do the talking.
If you have navigation toolbars, these can get squished, thus breaking your layout and making it hard for people to tap those links. consider paring the links down to important places your reader can easily tap.
Include an easy-to-spot call to action. This is arguably the most important part of your email. It doesn’t matter how people are viewing it (mobile or desktop), you want folks to see your offer and click through. Keep your call to action easy-to-spot and above the fold. And consider using your subject line to give the reader a sneak peek inside.
Note: when designing for mobile, make sure the call to action is tappable (at least 44 x 44 pixels, per Apple’s Human Interface Guidelines).
Enlarge your fonts. Fonts for emails read on mobile devices should be considerably larger than those in traditional emails. iOS devices resize all fonts smaller than 12 pixels up to 12 pixels, which can break your layout. A good rule of thumb is to keep your headlines around 22 pixels and body text around 12-14 pixels.
Mind your images. Aside from the iPhone/iPad, mobile devices will automatically block your images and prompt the user to “turn images on.” Be sure to add alt text to your images. That way, the reader will see a text description of the image before it’s displayed.
Be purposeful with your layout. Let’s face it: Mobile devices are going to sizably scale down your layout. This makes it more difficult to tap on links and read the content. try using a layout that has only one or two columns of content. here are a few layout examples, two that are mobile-friendly and one that would be better-suited for desktop viewing:
Simple, clear layoutPerfect for newslettersSidebar + newsletter layoutmay be difficult to read ona mobile device
Since email for mobile is still a fairly new concept, there aren’t any hard and fast rules, but I hope these guidelines will help you design emails that look good in any inbox. for even more tips, read Anna Yeaman’s six mobile design tips, and share tips of your own in the comments section.
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Advantages of E-Mail Marketing U.K (12/30) | Email Marketing Advice
With the growing competition in online world, search engine marketing companies are coming up with more innovative ideas to promote businesses over internet, however, there are certain traditional online marketing methods which never become obsolete. Posted via Industry Today. Are you into it? Follow us on Twitter @IndustryToday
With the growing competition in online world, search engine marketing companies are coming up with more innovative ideas to promote businesses over internet, however, there are certain traditional online marketing methods which never become obsolete. these methods are extensively used for online promotion of brands and bring positive results, E mail Marketing UK is one such widely used method of online marketing.
Email marketing is a form of direct online marketing which uses email as means of communicating message to the clients or targeted audience. thus, every email sent to a potential customer with an aim to create interest in products, services or message of the organization is a part of email marketing campaign. Adopting e-mail marketing solution U.K is great tool for increasing awareness and revenues of your business. it brings many advantages to your business:
Cost Effective Email marketing is one of the cost effective ways of online marketing. these services can be hired at very affordable cost. You can save much more money if you outsource it to professional email marketing company U.K.
Measurable Email marketing campaign is a measurable form of online marketing campaign. You can easily track return on investment on various parameters such as email delivery rates and conversion rates. this way you can measure efficiency of the campaign and analyze its impact on increasing business opportunities for you
Targeted Oriented Email marketing is much target oriented marketing approach. You can compile a list of your loyal and potential clients and send your marketing mails through professional email marketing company U.K.
Personalization Email marketing solutions U.K provides you all benefits of personalization. You can use videos, games, music in your emails to explain your message better to your targeted clients. You can also track which marketing message created best impact on your customers or is able to convince your potential customers. this way you can make better online marketing strategy.
Feed Back E-mail marketing is an approach through which you are able to get customer feed back. Such feed back will help to improve your services and methods to create better image and brand loyalty for your business.
Thus, with Email Marketing Solution UK, you are able to increase your business revenues and reap all the benefits of globalization beyond the barriers of national or geographical borders.
Contact Information Wildnet TechnologiesWildnet TechnologiesF- 314 Sec 63Noida201301
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