Email offering takes small steps for greater results (02/1) | Email Marketing Advice
"What has been in place, for email, has been a system that doesn't take consumer data into account. It's been Brand a telling Publisher B to send out a message," said Lynn Dalsing, Director, Marketing Communications, ividence. "We feel that doesn't serve the market. Our platform works for the advertiser and the publisher by offering controls and sending relevant messaging to consumers on those lists."
ividence is a stand alone email exchange targeting certain groups within a list to maximize campaign ROI. the platform uses behavioral targeting so that brands send fewer emails overall with a higher campaign ROI because of the relevance of the messaging. using the platform advertisers determine who is opening emails and the type of campaign - Cost Per Open, Cost Per Click, etc. - meanwhile publishers obtain control by accepting or rejecting advertiser offers. Publishers also determine how often emails are sent.
"Essentially our system takes a 'bid' from an advertiser and determines who to send messages to based on past behavior and campaign goals," said Dalsing. "This enhances ROI for advertisers and for publishers rather than sending the same message to every list member, certain members are chosen based on interest levels increasing their revenue."
Tags: email marketing, email tools, email trends, ividence
Tweet
33Across and Tynt Team Up to Extend Social Graph Insights (01/27) | SEO Advice
Social graph plotter 33Across has acquired Tynt Multimedia, which provides publisher tools that analyze user intent and interest data for more than 500,000 websites. Terms were not disclosed.
The two companies are complementary, says 33Across CEO Eric Wheeler. Tynt helps publishers understand how users share their content, while 33Across helps advertisers identify prospects by analyzing consumers' social connections.
"What Tynt built and what we have is so synergistic, we realized that we can expand our growth from just servicing premium brand advertisers to also serving premium publishing brands. It's a natural business extension for us," says 33Across CEO Eric Wheeler.
33Across builds customized social networks of consumers who are connected to a marketer's most valuable customers and prospects. It also lets them learn about the social characteristics of customers via its SocialDNA platform. The company says that, on average, it can connect a brand with an audience that is more than 20 times that of its existing brand loyalists. It maintains its own ad sales team and ad delivery system.
Says Wheeler, "We see people who are purchasing or are brand-favorable, and overlay our technology to identify people we know that are connected to that person and share their interest, in order to build a larger pool of people. we can then predict their behavior, and target and deliver ads to them."
In a report analyzing performance for 250 campaigns in Q3 and Q4 2011, 33Across claims 302 percent lift in brand engagement for consumer packaged goods advertisers; an 8.2 times increase in bookings for the travel sector; and over 350 percent incremental ROI for the consumer electronics vertical.
Tynt provides services that let publishers understand what content visitors cut and paste. The most obvious to users is Tynt SEO. When someone pastes content from a website into an email, blog or site, Tynt automatically adds a "read more" URL link back to the content on the originating site.
Says David Mandelbrot, formerly CEO of Tynt, "Publishers could see ways users were interacting with their content and, which content on the page users were copying. It gives publishers an idea of what specific content is important to that user."
"One fascinating piece of information is that more sharing is currently happening through email than through Facebook and Twitter. Publishers use that information to ensure that that email sharing results in more traffic for the publisher," Mandelbrot says.
In addition, Tynt Keywords identifies the words and phrases that users copy and paste into the browser search bar, helping publishers identify content gaps. It identifies words that are cut and pasted most often, and it analyzes links shared via social media. Tynt clients include Smithsonian.com, Seventeen and Sports Illustrated.
Tynt will operate as a unit of 33Across, and Mandelbrot will lead the unit as general manager of publisher solutions.
The companies say that by banding together, they can serve publishers fighting for the 17 percent of display ad revenue not hovered up by the Big five publishers. Tynt's 500,000 publishers will be able to use the 33Across Brand Graph to gain insight into social activity, interests, and loyalty around their brands.
While the industry has been geeking out on the potential of the social graph to provide consumer insight and better ad targeting since Google and partners introduced the OpenSocial concept in 2007, it hasn't gained much traction.
Even Facebook, which is, in essence, a single, immense social graph, has denied it has plans to launch an internal ad network based on users' connections and its Open Graph initiative that lets people like pages and third-party websites.
Last week, Google retired its Social Graph API, which was based on OpenSocial, saying it hadn't achieved the hoped-for level of adoption. The API made information about the public connections between people on the web available for developers.
At the same time, Google made moves to integrate its Google+ social graph into most of its properties.
Wheeler says that his company's performance stats prove that targeting people's connections works. he also points to the combined reach of the two companies: 1.25 billion users, versus Google's 1 billion and Facebook's 800 million users. he says, "We are enabling the capability that, at a high level, is what Facebook is offering, and what Twitter and LinkedIn may at some point offer: the ability to understand real-time data, interest and social connections around a brand and make it actionable. if you're Cheerios, you can find people who are saying, 'I'm eating Cheerios.'"
[youtube http://www.youtube.com/watch?v=7DTxiqngGek&hl=en&fs=1&rel=0]
Australian regulators fine Nokia for spamming customers (01/26) | Email Marketing Advice
January 25, 2012 - 12:54 AMT
PanARMENIAN.Net - Australian regulators have fined Nokia, the world's largest cellphone maker by volume, A$55,000 ($58,000) for spamming customers and said the Finnish company should change its text message (SMS) marketing.
according to Reuters, the Australian Communications and Media Authority said texts Nokia sent to clients as tips to get more out of their phones promoted the company without offering an 'unsubscribe' option as required by law.
Nokia said it has discontinued the service in Australia and was ramping it down elsewhere, adding unsubscribing was simpler on its current devices.
the regulator said Nokia had agreed to train employees engaged in SMS marketing about legal requirements.
"Some businesses are still not getting SMS marketing right. the same rules apply to SMS marketing as for email marketing, and the same rules apply to all businesses, big and small," said Richard Bean, acting chairman of the authority.
while advertisers have great hopes for cellphone marketing, including location-based services, potential hostility from customers has held them back.
the Australian regulator said it saw a 370 percent rise in reports from the public about SMS messages believed to be spam in 2010-11.
[youtube http://www.youtube.com/watch?v=k2fXXm0ZH5w&hl=en&fs=1&rel=0]
Facebook users should be used to creepy (12/6) | Email Marketing Advice
Published: Sunday, December 4, 2011
Updated: Monday, December 5, 2011
The application is free, all you have to do is sign up by entering your name, email address, birthday, and gender, and before you know it you are connected with hundreds of "friends." You can now spend countless hours browsing photographs of people you hardly know and have likely never met, reading extremely well composed and insightful messages and status updates while letting everyone know what you had for breakfast (I had oatmeal and coffee).
Now this is where it gets interesting. Facebook takes all this information and paints a picture of you. after a while it has a very good idea of what you like and don't like, and what type of person you are. how wonderful for a marketing team to have such an in-depth profile of its target demographic. Facebook and its advertisers can now target a woman who may have just posted a birth announcement with ads for cribs and other infant related items, probably even related to the gender of the baby.
Facebook also tracks users by web browser cookies. Cookies are small files left behind on a user's computer or device by a website that can then be used to track a user's activity and movement on that particular site. normally sites are only allowed to access cookies that they left behind on the device. so for instance your company or school website would not be able to access another site's cookies on your device, and therefore would not be able to see other sites you have visited. However, when a non Facebook site or page uses Facebook's "Like" function on their own site, Facebook can see that you've visited that particular site, even if you did not click the Like button.
Kind of unsettling, no? Facebook is creeping on you!
Facebook is certainly not doing anything that Google and other popular sites haven't been doing for a long time. there is a difference though, the users of Facebook voluntarily give extremely private details about themselves, significant others, children, family, and pets. You name it, it's out there. it is unlikely most of these users are aware of the potential impact of giving out all this private information. Users need to be educated on the impact of posting this type of information to their accounts, and understand that just because their profile is "private" doesn't mean their data is safe, or inaccessible to others. once you post something out on the Internet, or send an email, it is out there and cannot be taken back.
Facebook has a wealth of information on approximately 800 million people. they must make every effort to protect that information, and not use it in unethical ways. using the information to target users with more suitable ads may not be a bad thing. No matter what, we are going to see ads when we use free applications and software, so isn't it better that we actually see ads that are relevant to us? by the way if you are reading this article online, please take a moment and click the Like button.
[youtube http://www.youtube.com/watch?v=Ptp9SwZZ1uI&hl=en&fs=1&rel=0]
6 Tips for Using Promoted Tweets to Boost Your Brand’s Visibility (11/20) | Link Building Advice
Twitter now has 100 million active users generating some 200 million tweets and 1.6 billion search queries every day. despite the promise of reaching such a massive, highly-engaged audience, many advertisers have struggled to find the best way to connect with Twitter users.
Brands have had success using Twitter to distribute coupons and special offers – gaining followers on the lookout for deals – but have stumbled when it comes to building brand reach and engagement on the network.
Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement among their existing followers – and they are an effective way to use Twitter for brand marketing.
All Promoted Tweets are first displayed as regular Tweets to the people following an account, but advertisers can then promote these Tweets to spark additional conversation – paying for them to show up at the top of relevant search results pages, in users' timelines the Promoted Tweet is relevant to that user, in Promoted Trend search results, and other places. though these tweets are clearly labeled as “promoted”, in every other respect, these Tweets are just like all the other 200 million tweets generated every day on Twitter; they can be retweeted, replied to, forwarded, and more.
Getting Promoted Tweets right takes a bit of finesse. Twitter users are a savvy bunch, and they will ignore Promoted Tweets if they are too salesy, pushy, or out of sync with their interests. Here are six proven tips to use Promoted Tweets to boost your brand's visibility among Twitters millions of users.
1. Promote great Content
Make sure the content you’re promoting is engaging and interesting; think informational or inspirational, not salesy. Remember, a Promoted Tweet is only the beginning of a long engagement conversation. You'll need to continue tweeting great, shareable content via both regular and Promoted Tweets, so your followers continue to get frequent updates on your messages and promotions.
One great thing about Twitter is you can use your 140 characters to promote longer-form content via links. Why not offer your followers – and the wider Twitter community via Promoted Tweets – access to free white papers, blog posts, webinars, exclusive video content, games, contests, deals, and more.
2. keep Watch
Check in on your Promoted Tweets regularly. As your Promoted Tweet campaigns are running, make sure to analyze the impact in real-time using Twitter's campaign tools.
Marketers shouldn't just set the Promoted Tweet and forget about it; instead, shift the main messages of your Promoted Tweets on the fly, as you see in real-time what's working and what's not to generate clicks and traffic. Run A/B tests to see exactly how you should tweak copy or update landing pages.
3. One is good, Six is Better
Twitter recommends using up to six tweets in a rotation for your Promoted Tweet campaigns – all aimed at one specific landing page. having six different tweets to play with means you can tweak messaging and give additional info about your campaign or offering when you can’t it all into just 140 characters.
Having multiple tweets also enables you to craft an ongoing story over the course of the campaign – adding new messages every few hours or each day. Don’t forget to test the copy of these tweets.
4. own the Hashtag
Promoted Tweets are a great way to introduce a new hashtag you intend to use either for an event, new product, or new brand campaign. Introduce and use the new hashtag in all your Promoted Tweets. Remember, creative and interesting content is what gets shared – but an added bonus is your new hashtag will get shared along with this pass-along.
5. Study Up
Before you blast out a Promoted Tweet campaign, make sure you understand the basics of Twitter. Use it for awhile before paying for Promoted Tweets, learn Twitter etiquette, and see what type of content resonates with your followers.
After you have the lay of the land on Twitter, you can then experiment with Promoted Tweets at the right times and with the right messages. For example, if you launch Promoted Tweets during a time where traffic levels and conversation are at extremely high volumes – such as right after a huge news story – your Promoted Tweets will get lost in the shuffle.
Research upcoming events that could impact traffic to Twitter in your area of influence. you can ride the wave of certain conversations, but you can also create a bigger impact when overall activity is muted.
6. Think twice Before Jumping on a Topic
While jumping onto memes and hot topics can be an easy way to get attention for your Tweets, think twice before jumping on these bandwagons. A conversation storm can easily take a turn for the worst – and your brand would then be in the middle of the fallout.
There’s a fine line between being clever and being a headline (not the good kind). Make sure you’re on the right side of that line by carefully considering all the potential consequences of jumping onto a trending topic.
Summary
Twitter is a unique universe where instant conversation fuels millions of large and small chatterstorms among millions of users every day. by carefully using Promoted Tweets, marketers can be a part of the Twitter conversation and spark deeper engagement with their brands. but before you rush out and buy tons of Promoted Tweets, make sure you know Twitter 101 and have mastered the simple tips above.
Join us for SES Chicago 2011, the Leading Search & Social Marketing Event, taking place November 14-18. SES Chicago will be packed with sessions, keynotes, exhibitors, networking events, and parties. Learn about PPC management, keyword research, search engine optimization (SEO), social media, local, mobile, link building, duplicate content, multiple site issues, video optimization, site optimization, usability, and more.
[youtube http://www.youtube.com/watch?v=NA-AyUhmCzE&hl=en&fs=1&rel=0]
Latest Posts
- Blacksmith shop is link to pre-centennial state (02/22) | Link Building Advice
- Social Media Marketing Course at Rutgers University is Teaching Local Businesses How to Make Money Online (02/22) | Social Media Advice
- Constant Contact Poll Finds Franchisors and Franchisees Expect Positive Financial Outlook for 2012; Will Use a Variety of Marketing Tactics to Support Their Efforts (02/22) | Email Marketing Advice
- ‘The dullest and most stupid place on earth . . .’ Charles Dickens in Suffolk and Essex (02/22) | Link Building Advice
- Vicky Anscombe: Why you still need email marketing – and why it’s not going away
- Privacy Tussle Brews Over Social Media Monitoring (02/22) | Social Media Advice
- Ten Free Things to Boost Your Marketing Today (02/22) | Email Marketing Advice
- Website link Building Automation – 3 Along with white Hat Methods to Build Hyperlinks On Car Pilot (02/22) | Link Building Advice
- Algonquin Studios Shares Thought Leadership Reports on Web Design, SEO, Content Management Systems, and More (02/22) | SEO Advice
- Ford’s social media strategy entrepreneurial (02/22) | Social Media Advice
Categories
- Email Marketing (788)
- IM Reviews (23)
- Link Building (776)
- SEO (732)
- Social Media (833)
- Uncategorized (20)
Disclosure
