On Page SEO Definition (05/19) | SEO Advice
Keeping things simple, an on Page SEO definition is that it is the creation of search engine optimized content using on page elements including text, graphics, tags and links.
It is impractical to expect that simply putting up a website with good content will result in it ranking well on the search engines and receiving lots of visitors. in fact the result is likely be that nothing happens. So if you want a high search engine ranking you need to consider on page SEO as you create your site.
Proper on page SEO is not an attempt to manipulate the search engines in any way it is simply the means by which you ensure that they understand what your pages (and posts) are about. in effect you are picking a keyword and telling the search engines that this page is highly relevant to that keyword.
Of course the search engines and their spiders do not really understand your page they are just looking for indicators of its relevancy. This will involve looking at the text in the title tags, in the header tags and in the image ALT tags plus looking at the links and their anchor text amongst other things. You can make your keywords more obvious by having some instances bold or in a larger font size. on page SEO can be viewed much like writing in a way that would enable a six year old can pick up on the subject without any need to understand the content as a whole.
If you convince the search engines that your content is highly relevant to your keyword you have achieved a vital first step but that will not in itself get a high ranking. on Page SEO can be thought of as what you say about your page, however, the search engines will not take your word for it and place more importance on what other people say about your page. other sites can vote for your page by linking to it.
The important point to note is that if you do not say anything (your on page SEO is poor and the search engines are not sure what your page is about) it will be difficult to get a high ranking even with lots of backlinks.
Once you understand the on page SEO definition and the importance of getting it right you should analyse each page and make sure it is the best it can be.
SEO for MSN and Google (05/19) | SEO Advice
This article focuses on some of the differences between search engine optimisation for the Google and MSN. However I have included some results from Yahoo as a comparison.
As the majority of my clients have Australian businesses, my testing results are based on google.com.au, yahoo.com.au and msn.com.au, with results only from Australia selected.
I recently took on a client whose website was built entirely in Macromedia Flash. Search Engines have little or no ability to read Flash* so this website could not be found anywhere in Google. However, on the basis of the keyword, Make Up-without the -their website was ranked at no.3 out of 188,984,290 results. The only place on the website where any keywords could be read by the search engines was the Meta tags.
This example shows a very clear distinction between how a search engines such as Google and MSN rank sites within their listings. I decided to run some very specific tests to find the differences between the Big3 search engines, and how easy or difficult it is to rank well within them.
Note: While there are many different components that make up a successful search engine optimisation campaign, different SEO mixtures are required for different sites, as well as different search engines. You cannot always rely on exactly the same SEO mix.
While this example may be great for a website built entirely within Flash, it does, however, leave room for search results within MSN to return results that are considerably less accurate then Google i.e. the tags could be filled with keywords that do not accurately reflect the website theme.
While Google places some importance on the header and description tags of a website, it places more importance on the content of a website. i.e. if your content does not support the keywords you have placed in your Meta tags, it is unlikely you will see results from your Meta Tags unless your website has no real competition.
There are other important aspects as well, such as link popularity, but these other components are not the focus of this article.
Example 1 - Flash designed Website My client's website had absolutely no optimisation work done other than place information within the title, description and keyword tags, and only on the home page.
The header and title tag mentions make up once and make-up is mentioned three times. in MSN search, make up ranks 3 out of 188,984,290 results, make-up ranks 3 out of 26,586,615 results.
When searching the first 100 results in Google, this website was nowhere to be found under either key phrase. My further tests proved that ranking well in MSN with this method is not just specific to this example.
Example 2 - Comparisons between Google, MSN and Yahoo for further testing I used a totally different and more competitive industry-finance. in this case I used a website that was already well optimised. I focused on a commonly misspelled keyphrase- business loans and started by adding this phrase once into the header tag.
When I started this test, the following total search results for each keyphrase were: - Google - 534 - MSN - 295 - Yahoo - 395
6th may 2006 - Added these keywords. On this date my client's site did not appear under the key phrase, business loans, nor did it appear in the first 100 results in either MSN or Google. The key phrase above is a commonly misspelt phrase for Business Loans. The correct phrase currently ranks at position 3 in MSN Search.
13th may 2006 - This keyphrase appeared at position 1 in MSN, but no results in Google's top 100.
19th may 2006 - a further 6 days later no results for this keyphrase had appeared in Google, so taking the test one step further, I added this keyphrase to the description tag.
26th may 2006 - With still no results showing in Google, I placed this keyphrase into the anchor text of one of the links towards the lower part of the page content.
26th may 2006 - This keyphrase appeared in Yahoo search results at no.1.
26th may 2006 - This keyphrase also appears in Google's search results at Position 6.
During this period of testing, all search engines crawled the site on a daily basis, so all changes I made would have been noticed by them during the crawl.
While my testing confirmed some interesting results, what it most importantly highlights is the need to test different methods with different keywords within the main search engines of your focus to achieve a successful search engine optimisation campaign.
* More recent versions of Flash have settings that allow you to change the format of the text within Flash to render it HTML and allow the search engines to read it, but it still does not allow you to work with the text in an SEO friendly way.
Google, Big Data & What it Means for SEO (05/19) | SEO Advice
In Google’s recent earnings call, the question was posed, “if you think of the future of Internet search 3 or 4 years out, how important will the social signal be and how important (will) personalization be?”
CEO Larry Page responded by explaining how he might search for one of his friends who had a common name.
“for the first time, the search box isn’t really searching a string...it’s actually searching for that person that I know,” Page said. “having real feedback from users...is very useful for search...we have a lot of those signals already, but we can always use more...we can always use better relevance and we can always use more data to generate that.”
Page’s response reveals two insights into how Google is thinking about big data:
- Page’s anecdote is a direct reference to Google’s increasing focus on enhancing the search experience by leveraging semantic content.
- It provides insight into how Google values the social web: as data – a means to an end; not as an end in and of itself.
What Does Big Data mean Anyway?
Generally speaking, big data refers to the processing and analysis of large data sets to support better real world decision-making. Here is what makes big data both timely and unique:
- Increased data generated by individuals via social media platforms like Facebook and Twitter.
- Migration of data from local storage to the cloud, where it can be more easily shared and analyzed in aggregate.
- A growing acceptance of openness and transparency, resulting in increased access to institutional and organizational data.
- Increased potential for analyzing distinct data, resulting from the growing adoption of data standards.
- Increased access to infrastructure needed to process large datasets.
Why Does Big Data Matter for SEO?
Big data has always been relevant to search marketers because Google is the original big data company. they have become the institution they are today by analyzing enormous sets of data, making automated inferences, and providing intelligence back to consumers. by studying Google’s methodology and applying their findings, search professionals have been intimately involved with big data for quite some time.
Google is a big data company. the future of search is going to be informed by the field of big data. This is important to understand.
Framed in this context, what can search professionals expect?
The Continued Evolution of Content into Data
Content is published information. for a search engine to make sense of content, a lot of work has to be done. Data, on the other hand, makes analysis easier for search engines and brings them one step closer to an eventual answer.
Already, Google has begun using semantic information to analyze content and structure search results through rich snippets.
If they haven’t already, search marketers should begin familiarizing themselves with the various schemas that search engines have begun adopting and begin thinking about content in semantic terms.
Think Like an Editor - not a Machine
There is debate over how Panda actually works but little debate over its purpose: to promote quality. as Google continues to tap into big data, they will make increasing use of the vast repository of user-driven data amassed by their portfolio. Basing your strategy around adding a Google+ widget to your site will be the same as doing nothing. Between Chrome, Android, DoubleClick and more, Google will be able to make far more accurate inferences to guide the answers they serve to search users.
As primary user data becomes more impactful, the onsite optimization playbooks that we’ve carried for years will become dead weight. the journalists and editors who once made a living by engaging and keeping readers will once again become relevant.
In an ironic twist, big data will make search less about machines and more about people.
Big will be the New Small
As the pendulum shifts from content to data, the logic that once guided our thinking about search will change and our hesitation to limit what we show Google will fade.
To help illustrate this point, let's say a website contains information on more than 1.8 million businesses. a large percentage of the profile pages that have been set up for these businesses would qualify as original content; however the total volume of information available on these pages is limited.
Based on user-focused metrics like time-on-page and bounce rate, initial testing seems to indicate that users far prefer the version on the right. Yet the decision to layer in duplicate content seems to contradict what we have come to believe about how to structure content.
This doesn't mean that content spamming or link farming will somehow become acceptable (it won’t). It means we should spend less time worrying about how to sculpt PageRank and hide duplicate content and more time thinking about how to maximize the user experience and structure the data held within the site properly.
Big data has the potential to change everything in our industry (again). if we wanted something safe and boring, we probably wouldn’t be in this field in the first place.
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SEO Miracle Allows Users To Check Google Rankings In Canada (05/19) | SEO Advice
The Google rank checker is one of our best creations and people seem to like it and use it.
Miami Beach, FL (PRWEB) May 18, 2012
a Google rank checker is a tool that should be used daily in order to keep track of an SEO campaign and be able to estimate its success. The process of ranking a website on the first page of Google is difficult and requires a lot of work. However, not every website needs, nor should attack competitors from the whole world. when it comes to picking battles, the best thing is to stay in its own country, and target audience from the surrounding area.
SEO Miracle is one of the leading SEO companies in the United States that is constantly available to its customers. At SEO Miracle, they go above and beyond for their clients by offering not only reliable and fast SEO services, but also a complex system which helps in reporting about the client’s SEO work.
SEO Miracle has allowed Internet users to check Google rankings among pages that are indexed as Canadian. The Google rank checker from SEO Miracle has been widely accepted as a trusted tool for checking Google rankings and its creators rewarded its users with a new feature.
Joshua Hood, CEO and a co-founder of SEO Miracle, expressed his thoughts on this new feature, “The Google rank checker is one of our best creations and people seem to like it and use it. We thought that the rank checker could be even better, and since Canada is our neighbor with whom we have great relationship, we came up with an idea of checking rankings of different web pages that are indexed specifically as Canadian. That way we included users who own websites with Canadian national domains, and made easier for them to check Google rankings in their own country.”
SEO Miracle was clear about including other countries as well, and brining them in as new, additional features. more news about that is to be expected in a few days.
If you would like to visit the SEO Miracle’s Google rank checker website and see what they have prepared for their users, go to googlepositioncheck.com or call their office phone at 305-432-2350.
The Benefits and Disadvantages of SEM and SEO (05/19) | SEO Advice
Search engine marketing (SEM) is a type of marketing via the Internet that promotes websites by increasing their visibility in search engine result pages (SERP) through the use of the following methods:
• Paid placement
• Contextual advertising
• Paid inclusion
SEM can be used through services like Google AdWords which utilizes all three methods of SEM (i.e. paid placement, contextual advertising, and paid inclusions). Similar services include Clicksor, Pocketcents, Kontera, Infolinks, Bidvertiser, Yahoo advertising, and adbrite, among others. What each of these services have in common is that each allows an individual or business to pick a keyword or set of keywords relevant to their field, bid on the keyword(s), determine what form of advertising is desired (e.g. banner, textual, etc.), and decide where and when you would like the ads to be placed. if it sounds complicated, don't worry, it's easier than it sounds. SEM has been proven time and again to produce results for individuals or businesses using this service.
Depending on what field you're in, however, search engine marketing can cost you a pretty penny. Again, the cost of your SEM campaign is dependent on a whole host of factors like keyword popularity, number of advertisements to be used daily and at what time (peak vs. downtime), and the service provider you choose you work with. Google AdWords has established itself as a favorite of those using SEM because it produces results in a user friendly way. The SEM alternatives to AdWords are worth your while too but be careful, you might just get what you pay for.
In contrast to SEM, search engine optimization (SEO) is also an Internet marketing strategy that uses a number of diverse tools to market websites. The ultimate goal of SEO is to make the website in question more relevant with regard to search engine search results and their respective rankings. SEO is a natural or unpaid (i.e. organic) way to increase your website's search results that takes into consideration how different search engines function and the actual terms being searched for and typed into search engines. SEO also takes note of what people search for and which search engines are preferred by their target audience.
SEO can consist of a number of different activities such as:
• Editing a website's tags
• Editing a website's HTML and associated coding
• Adding outbound links to better recognized or most prestigious websites in your field
SEO, thus, is a cheap way to market your website on the Internet. However, it is time-consuming in learning and applying the techniques necessary to carry out a good SEO campaign. if you aren't proficient in SEO, you'd best bet that your competition is. if you notice their website on the first few pages of a search engine search then you're probably in the right to conclude that they have some SEO experience under their belt.
SEM is a very effective Internet marketing method that is very simple and doesn't use up much of your time. However, SEO is usually a much cheaper option. Depending on your budget, you may find long SEM campaigns impractical. therefore I would recommend weighing the costs and benefits of using SEM before doing so. if, for example, you spend $200 using SEM, what will your returns be, how many new clients will you generate? Remember too that there are companies you can find on the Internet that will take care of both of your SEO and SEM needs for you. look for a SEO/SEM company that can deliver actual results and not just empty promises.
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