Targeted Email Marketing (05/18) | Email Marketing Advice
Targeted email marketing is a marketing strategy where emails are sent to specific individuals containing a specific topic. the email is usually a specialized newsletter, small article, or even a tidbit of information and updates on various products catering to the needs of the consumer (the emailed person).
Targeted email marketing is one way of accurately sending specialized emails to a targeted audience. this is a marketing strategy where a campaign is specialized for a certain type of audience. it would strengthen your campaign and would boost the chances of a successful sale.
It is quite effective, Targeted email marketing, since the campaign would only target a certain type of audience and it would not have to consider much factor. These factors are like chains, binding a product campaign in the parameters of what to do and what must not to do. if the product campaign is made for the general audience then it must also have a wider range of restrictions (the email advertiser must make it child friendly, non-technical, etc.). if the product on the other hand is promoted in such a way that there are lesser parameters, meaning more freedom for the advertisements.
It is more effective, when sending an email about a certain product targeted to a specific type of audience. Emails can then be designed where it can say more about that topic, mention some technical terms and fully describing the product without the reader being confused. here is a good example. An email was made about a computer and at the same time advertising it to the people to buy it. this would almost certainly fail since the email had to cover lots of information, describing the product in such a way so that computer novice can even buy them. however, an email ad targeted to geeks and to technical persons selling a laptop with high end specs would only need computer specification, pictures, testimonials from the buyers on how good or how bad the product was and the link to the website where it could be found is enough.
Email List Building Tips to Supercharge Subscriber Numbers From DigitalMarketer.com Article (05/18) | Email Marketing Advice
Austin, TX (PRWEB) may 09, 2012
the latest DigitalMarketer.com article said that email list building tips are as valuable as cash, once businesses consider the meaning behind their subscribers. more email list subscriptions lead to more opt-ins, more opt-ins lead to more sales, and more sales lead to an impressive bottom line.
Marketers know this and have been searching for ways to build mailing lists without having to pay out of pocket for traffic generation and a larger web presence, said the article. That’s why Digital Marketer has created another one of their informational RAW Trainings called “How to Double your Subscribers Without Doubling your Traffic.”
DM RAW Trainings are offered to Digital Marketing Labs members as live webinars, which are recorded and available on DigitalMarketer.com for full-time reference. each one involves a different topic relevant to the trends and tools that emerge from the world of online marketing.
This RAW Training edition is presented by Ryan Deiss, founding publisher at Digital Marketer. Through daily research and analysis, the team at DM has discovered the keys to increasing opt-ins with the traffic that a website already gets, the article said. Deiss shares the ten best practices that DM has found to explode email list numbers.
The “Double your List” RAW Training focuses on conversion rate optimization and is based on proven strategies that are easy to execute, said the article. it gives advice on things to do, and things to definitely not do. Plus, it explains the reasoning behind people’s opt-in decision-making.
Digital Marketer releases informational resources to help businesses and entrepreneurs gain insight and information on the trends, data, and strategies that can take them to the top of their industry. Through training courses, strategic plans, blogs, and Special Reports, Digital Marketer supercharges every single marketing campaign it touches. for more information, visit DigitalMarketer.com.
Boosting email lists isn’t rocket science, but the article said it can sometimes be less clear how and why somebody decides to become a subscriber. By understanding the minute details that make big differences, online marketers are able to double their mailing lists, and focus their marketing budgets and efforts elsewhere. according to the article, the email list building tips in “Double your List” simply can’t be beat.
How Yahoo’s New Marketing Dashboard Addresses SMB Hosting Customer Needs (05/18) | Email Marketing Advice
Available for free, the Yahoo Small Business marketing dashboard offers several premium paid configurations as well
Small businesses are, unsurprisingly, the focus of Yahoo Small Business, a service provider arm of the search engine and web portal, and for years, web hosting has been among the foundational elements of the service it provides.
When Yahoo launched its Small Business Advisor site recently, it made a move from the role of service provider toward the kind of “trusted advisor” position that can be an extremely powerful position from which to sell IT services to SMB customers – a consultant, rather than just a vendor.
With its latest small business offering, the Yahoo Marketing Dashboard for small business, the company takes another step toward becoming that complete service provider, offering a tool that enables SMBs to monitor their online reputations (on review sites like Yelp and elsewhere), evaluate the accuracy of their online business listings and monitor the performance of their online marketing campaigns, and even conduct email marketing and search engine efforts, through partnerships with Constant Contact and Orange Soda, respectively.
When it comes to value-added services, Yahoo is in the advantageous position of not being a web hosting company first and foremost – advantageous in the sense that the company isn’t married to any old-fashioned notions of where a hosting provider’s role begins and ends. Yahoo offers marketing services to a great many customers, and serves as an information resource to even more. so, in a sense, expanding on its small business web hosting services is just a matter of finding creative ways to connect those dots.
While Yahoo isn’t making the marketing dashboard available as a white label product at the moment – that is, it’s a product you could emulate, but not one you can resell – for the average web host, it may serve as an example of the kinds of efforts a service provider can make to secure that advisory position among its small business customers, increasing the breadth of services they’ll buy and decreasing the chance they’ll leave for another provider.
In an interview with the WHIR, Shannon Parker Hane, director of product marketing at Yahoo Small Business says the product – which the company was excited to launch – came from a demand Yahoo identified by doing research among its customers.
“There are certain pain points that are being created for small business owners, and that’s really what we heard from them. In the case of the proliferation of online marketing services options, the thing we hear from small businesses is ‘how do I pick which ones I should use? which ones will work, and who should I trust?’” says Parker Hane. “As they start experimenting with these online marketing services and using multiple services, they also are experiencing some real headaches in managing that. It’s really difficult to see across all these different services and know which ones are working and which are not. It’s also kind of a hassle to log into five different point solutions and get your results.”
Yahoo is offering the marketing dashboard free to its small business customers, with a paid-for version offering enhanced services. the “freemium” model is an increasingly familiar way to distribute software and tools, and one that is finding its way more and more into the business models of hosting providers. In addition to removing the primary barrier to entry from a given service, it creates the potential for small, free customers to grow into larger, paying customers.
It can also be an incentive for customers to sign up for other services, which would seem to be an especially effective avenue in this case, since Yahoo is also in the business of selling search engine advertising. In Yahoo’s case, the free marketing dashboard requires a user to have an account with Yahoo Merchant Solutions.
Freemium can also attract the kind of volume of usage that can help a company refine and improve a product based on feedback.
Along with the tools, Yahoo says, the dashboard is a means for the company to connect customers with expert marketing service providers, adding another layer of function and another layer of consultative value to the service.
But for Yahoo, delivering the marketing dashboard has a lot to do with packaging a lot of organizational expertise for its small business customers – continuing down that path started with the Small Business Advisor site.
“Since we’ve worked with small businesses for such a long time, we really understand their needs and what works for them. so we’ve really been able to build the dashboard for small businesses, and not for marketing experts,” says Parker Hane. “We’re really just providing the information in an intuitive way, and with the right amount of detail so they can take action.”
Talk back: do you provide marketing services, marketing consulting or marketing software tools to your customers? do you offer any other types of consultative services? how does it impact the relationship you have with customers?
Pinnacle Partners to Help PIA Members Climb to the Top (05/18) | Email Marketing Advice
WASHINGTON, may 16, 2012 -- Carriers support independent agency marketing initiative through new program
WASHINGTON, may 16, 2012 /PRNewswire-USNewswire/ -- the National Association of Professional Insurance Agents (PIA National) today announced the launch of its Pinnacle Partner Program. this new initiative is part of PIA National's award-winning PIA Branding Program, through which PIA National makes advertising and marketing materials available to PIA members across America.
Pinnacle Partners are the PIA Branding Program's highest level of sponsors. Pinnacle Partners are highly regarded insurance companies that demonstrate their commitment to the independent agency distribution system and financially support the development of new marketing tools which will be made available to PIA members through PIA Branding Program. the 2012 Pinnacle Partners are Bankers Insurance Group, Encompass Insurance, Erie Insurance, Harleysville Insurance, Progressive Insurance, QBE the Americas, State Auto Group, the Hartford and the Motorists Insurance Group.
"Since its inception five years ago, agents across America have benefited from the print and radio ads that PIA makes available through the PIA Branding Program," said Stan Logan, chairman of the PIA National Image Committee. "With the launch of the Pinnacle Partner Program, PIA has the additional financial support of major national and regional companies so that we can develop the next generation of marketing and sales tools for professional, independent insurance agents."
Through the PIA Branding Program's web portal, piabrandingprogram.com, PIA members have access to a large collection of print and radio advertisements, in both English and Spanish. these ads are made available to PIA members free of charge for use in their local markets.
The PIA Branding Program also publishes the annual Agency Marketing Guide, which is distributed free to every PIA member in the nation. this publication helps agents stay abreast of marketing trends affecting independent agents. past editions of the Agency Marketing Guide have focused on Internet marketing and social media use by independent agents.
"We are proud to stand side-by-side with our Pinnacle Partners as we work to help PIA members increase their market share," said PIA National Executive Vice President & CEO Leonard C. Brevik. "The support of our Pinnacle Partners will help us develop a new series of marketing tools for PIA members. these new tools will enable PIA members to continue to market their agencies in traditional media while also providing marketing support in new mediums such as the Internet, social media and more. our goal is to ensure that PIA members are prepared to compete for business in 2012 and beyond."
"In the coming weeks we will be announcing an exciting new Internet marketing initiative which will enable PIA members to attract high quality sales leads," said Alexi Papandon, vice president of marketing and affiliate relations for PIA National. "We plan to turn the Internet on its head by positioning participating independent agents as local, knowledgeable and trustworthy heroes, ready to help local Internet searchers with their insurance related questions and needs. Through their financial support, our Pinnacle Partners have helped make this possible."
Founded in 1931, PIA is a national trade association that represents member insurance agents and their employees who sell and service all kinds of insurance, but specialize in coverage of automobiles, homes and businesses. PIA members are Local Agents Serving Main Street America(SM). PIA's web address is pianet.com.
This press release online at: pianet.com/news/press-releases/2012/piapinnaclepartners051612
SOURCE National Association of Professional Insurance Agents
Mike Ornstein’s email saying to put him down for bounty money is questioned – New Orleans Saints Football NFL News – NOLA.com
An email from an imprisoned friend of the New Orleans Saints coaching staff with a postscript saying, "put me down for $5,000" on Green Bay quarterback Aaron Rodgers has become another sore point between players being punished for new Orleans' bounty system and the NFL.
Michael DeMocker / the Times-PicayuneMike Ornstein, right, says he couldn't have put money down for a bounty like he said in a e-mail because he was in jail at the time.
The email, obtained by the associated Press, was written from prison by marketing agent Mike Ornstein shortly before the Saints' 2011 season opener against the Packers. Ornstein once represented Reggie Bush and later got to know members of the Saints' coaching staff.
The bulk of Ornstein's note to the Saints discusses his experiences in prison and offers sometimes brash words of encouragement to various coaches, including then-Saints defensive coordinator Gregg Williams. the last line states: "PS Gregg Williams put me down for $5000.00 on Rogers (sic)." Ornstein says now that was written "in total jest."
Ornstein was sentenced to eight months in federal prison, which he served in Florence, Colo., for conspiring to scalp Super Bowl tickets and hawking fake "game-worn" jerseys. he was released last fall.
"It's a running joke going for three years," Ornstein said in a phone interview this week, explaining that he had been kidding Williams about bounties ever since the NFC championship game in 2010, after which the Vikings told the NFL that they believed the Saints had a bounty on quarterback Brett Favre.
When shown Ornstein's note in its entirety, an attorney for suspended Saints linebacker Jonathan Vilma echoed his criticism from earlier this week that the NFL is manipulating evidence to strengthen a weak case.
"Ornstein's email is just another example of the speciousness of the quote-unquote evidence that Commissioner (Roger) Goodell claims to have to support his erroneous accusations against Jonathan and the other players," lawyer Peter Ginsberg said. "As more of the evidence is revealed in the media, it is becoming more and more apparent how irresponsible the NFL's actions have been."
The NFL did not immediately respond Thursday evening to a request for comment.
In a report released March 21, the NFL highlighted Ornstein's line about Rodgers, stating that it came in an email Saints head coach Sean Payton received from "a close associate."
Payton and the other coaches on the staff did not receive the email from Ornstein directly, but from team spokesman Greg Bensel, who forwarded it on Sept. 3 to the coaching staff with the subject line: "email from Orny (he asked that I send it) the dude is in prison so I told him I would."
Earlier this week, Ginsberg blasted the NFL's interpretation of a sworn statement by suspended former Saints defensive lineman Anthony Hargrove, whose signed declaration explains how Williams and Saints assistant head coach Joe Vitt instructed him to deny the existence of a bounty program to NFL investigators.
Mary Jo White, a former U.S. attorney hired by the NFL, has said Hargrove's declaration confirms the existence of a bounty program, and that Hargrove was instructed to lie about it - and did lie about it - when first questioned by league investigators.
However, Hargrove, who is now with Green Bay, said this week that the NFL mischaracterized his statement, which the AP also obtained. the declaration does not go into specifics about just what Hargrove knew or did not know about a bounty program in new Orleans, and it does not explicitly say that he lied.
The NFL has suspended Williams indefinitely. Now with St. Louis, Williams has apologized publicly for running a pay-for-performance program that he knew was wrong. Payton was suspended for the 2012 season, general manager Mickey Loomis for eight games and Vitt for six. Vitt, who is acting as head coach for most of this season, has said he was punished for tough words he used in motivational talks, but has stressed that Saints players never took the field intending to injure anyone.
Vilma, who was suspended for all of 2012 and Hargrove, who was suspended for half the season, were among four players punished in the NFL's bounty probe. Saints defensive end Will Smith was suspended four games and former Saints linebacker Scott Fujita, now with Cleveland, received a three-game suspension.
All four players are appealing their punishment with the help of the NFL Players Association, which has stated that it has not received any hard evidence that players took part in a bounty program.
Richard Smith, the union's lead outside counsel, also decried the NFL's portrayal of Ornstein's email.
"The NFL has not provided the players with any information like this," Smith said. "It is unfortunate that they continue to withhold evidence that can show players' innocence. This email proves what we have feared: what they've been selling to the media as evidence doesn't match up with the truth."
Ornstein's rambling note summarizes his impressions of the team's preseason, then describes his six months in prison as "the tuffest (sic) 6 months of my life for sure." Ornstein writes of how he will be a better father and better person when he gets out. he notes that he lost 55 pounds and tells Saints offensive line coach Aaron Kromer: "No more fat jokes." after offering a variety of advice to various coaches about how to beat the Packers, he writes, "I love you guys. It would be great to be sitting here in this God terrible place and be able to have a smile on my face at least for one night."
He concludes by saying he expected to be released in 18 days and would visit the Saints soon. Then comes the final line about Rodgers.
Now living in Los Angeles, Ornstein said by phone that he had joked with Williams about bounties on other star players, including one other time in an email about Cam Newton. he said he never would have pledged the kind of money he joked about for any pay-for-performance program, never mind one that promoted injurious tackles.
"As long as I've worked with people in the NFL, everyone who knows me knows that the only things I've ever done for players is things that help them, not hurt them," Ornstein said. "First of all, I don't have $5,000 to put down. when I wrote that email, I was in jail. How was I going to pay for it? in stamps? I'm in federal jail in Florence."
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